INSIGHTS TO EMPOWER YOUR CHOICES: Explore the essential truths about pet food, from raw diets to kibble and premium ingredients to synthetic vitamins, high pressure processing (HPP), chicken and rice, and even treats. Learn about the role of synthetic vitamins in pet nutrition, as well as advanced processing methods like HPP. Make sure to also check our related pages about specific pet brands that you may be considering and the pros and cons of each.
Master the essentials of smart feeding strategies, empowering you to make informed decisions for your pet. Unlock the truths about your pet's food that you may not know.
Confused about what to feed? You aren't alone. That's one of our most frequently asked questions. Learn what we feed our own pets and some great options for you to choose from as well.
Yes, the one of the biggest 21st century scams combined with an exceptional marketing strategy results in over $12 billion in annual revenue. It's so deeply embedded in our culture, leading many to embrace it without hesitation, even when common sense suggests a closer look at minimal. Here's that closer look at kibble and other types of pet food…
Is your pet's diet really needing a prescription? Let's explore this together. The short answer is simply NO! Did you know those recommended diets lack quality sourcing and healthy ingredients? Find out more…
From raw to gently cooked, freeze-dried to air-dried, there are so many options for raw feeding! Let’s explore the pros and cons of each to see what is best for you.
Want to size up pet food brands without the hassle? We've broken it down into simple characteristics identifying the pros and cons associated with each to easily make an informed decision for your beloved pet's nutrition.
Delicious and wholesome pet recipes your furry friends will absolutely adore; and you can feel great about serving them too!
The manufacturers of pet food may surprise you. From major candy companies to a powerful cleaning products corporation and even a notable cereal brand. Why does this matter?
Ingredients matter. Sourcing matters. Transparency by the manufacturer matters. Processing matters. Empower yourself to read and understand your labels with confidence.
Do not feed anything with synthetic vitamins! When you see specific vitamins listed in the ingredients label, that's telling you they are synthetic. Whole foods – that are minimally processed in a well-balanced diet – provide all the essential vitamins necessary for nutritional needs.
What is High Pressure Processing (HPP)? HPP is a food preservation method that uses high pressure to eliminate the need for chemical additives or heat. It effectively kills harmful microorganisms like Salmonella, Listeria, and E. coli while maintaining food quality. The process applies pressures of up to 6,000 bar, equivalent to the force of three jumbo jets on the area of a smartphone.
Learn why your doctor may be steering you wrong. While commonly suggested, chicken and rice is not the optimal choice for soothing your pet's digestive system.
Switching your furry friend to a new food can feel a little overwhelming, but with patience and the right approach, it can be a smooth (and even enjoyable!) process. Just like us, pets can be creatures of habit, and sudden changes don’t always sit well with their tummies — or their taste buds. That’s why it’s important to take things slowly, giving their digestive system time to adjust and helping them feel comfortable with the new flavors and textures. A gentle transition not only supports their health, but also makes mealtime something they’ll look forward to.
Some pets dive into their food bowls like it’s the best part of the day, while others give you that look — the one that says, “Nice try, but I’m not eating this.” If you’ve got a picky dog or cat, you know how frustrating (and sometimes funny) mealtime can be. The good news? With a few simple tricks, you can tempt even the fussiest furball and turn mealtime into something they actually look forward to.
Bone broth is a nourishing, nutrient-dense addition to a dog or cat’s diet that offers benefits well beyond simple hydration. Made by slowly simmering animal bones, connective tissues, and cartilage, it’s packed with easily absorbed minerals, natural collagen, and amino acids that support gut health, joint mobility, immune function, and overall vitality. Gentle on the digestive system and highly palatable, bone broth can be especially helpful for picky eaters, aging pets, or those recovering from illness or stress.
Bones can be a healthy and enjoyable treat for pets when offered the right way. They’re packed with natural minerals like calcium and phosphorus to keep teeth and bones strong, and the act of chewing helps clean teeth while giving pets something fun and satisfying to do. Raw, meaty bones also provide mental stimulation and a natural way for dogs and cats to follow their instincts. With the right type of bone and proper supervision, they can be a safe, nourishing addition to your pet’s routine.
Not all treats are created equal. What should you be feeding? Discover what sets apart top-quality commercial treats and learn expert tips for crafting your own.
Could it be pet food toxicity? Let’s answer a few simple questions to help figure things out. We encourage you to explore this page, even if your furry friend is feeling fine. Knowledge is power, and we’re here to support you. When we know better; we do better!
The food our pets eat can have a powerful influence on their overall health, especially when they are dealing with chronic conditions. Diets built around fresh, minimally processed, species-appropriate ingredients may help reduce inflammation, support digestion, and provide the nutrients the body needs to heal and maintain balance. This guide highlights dietary approaches and food options commonly recommended for dogs and cats facing specific medical conditions, helping pet parents make more informed choices.
We’ve poured our hearts into creating this website for you, and we’re still bustling with excitement to keep it going! As a team of volunteers, we’re using our own resources to bring this information to life. There are many ways you can show your support for our efforts. We greatly appreciate it! If we’ve been able to help you on your journey to a healthier pet, we would love it if you consider showing your support.